News
Direct-mail company among best small businesses of 2009
January 28, 2010
"HMF has a 1 in 11 chance at being named the chamber's Small Business of the Year when the organization hosts its awards breakfast on Friday, Feb. 5, at 7:30 a.m. at Michael's Function Hall on Alpha Street.
Hall Mailing and Fulfillment, owned by Doug Hall, focuses primarily on direct mail, fulfillment and warehousing. Two years ago, the company added digital printing to its list of services.
"Our team of employees has cumulative about 80 years of knowledge in the business," Hall said. "We have a team of experts that can help new and existing clients."
Hall has 14 full-time employees and uses temp services as different larger projects arise."
Read More >Advertising in a Bad Economy
September 1, 2009
"In a recession, the first dollars that a company usually cuts come from the advertising budget. Advertising in a recession is actually a smart business move to grow your business now and for the future.
McGraw-Hill Research conducted a study of U.S. recessions from 1980-1985. Out of the 600 business-to-business companies analyzed, the ones who continued to advertise during the 1981-1982 recession hit a 256-percent growth by 1985 over their competitors that eliminated or decreased spending..."
Read More >HMF launches phase one of its new website!
January 16, 2009
A new year, a new look for the HMF website now hosted on both hallmailing.com and hmfprinting.com. HMF has added printing to their name to showcase their digital printing capabilities. The completely redesigned website now offers clients a login to the secure ftp and a news page with constantly updated stories about HMF and the advertising and marketing industry. Now offering more services than ever, HMF hopes the new site will help to inform people on the new technology now in place. The hi-tech servers that HMF purchased in 2008 run the online ordering system, process the Variable Image Personalization orders, and allow for Personalized URL's (PURL'S) technology to link print with the web.
HMF knows that with the slow economy marketing budgets will be tight. By offering new services like VIP and PURL's, clients will receive a higher ROI. These technologies have a proven record of providing higher response rates allowing the clients to get the most out of their marketing dollar. The combination of these technologies are sure to offer a return rate that any client will be impressed with.
HMF would love to hear your feedback on the new site. Please contact them by email at feedback@hmfprinting.com with all your questions and comments on the site.
Data, personalization key to converting offline mailer into online visitor
January 12, 2009
"As 2009 begins, many top analyst firms are predicting marketing budget dollars will be redirected. The premise is quite simple: It's easier to keep a customer than it is to get a new one. Imagine all the data companies have been sitting on for years – from CRM, leasing, sales, software renewals, helpdesk logs and maintenance..."
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